Tools
Books
Concepts

Resources

Books I recommend for sustained growth

Tools

Toolstack I use

Figma

Tool

Figma

Create funnel ideas in figma and export to create A/B tests.

VWO

Tool

VWO

Conversion optimisation tool for A/B testing and website improvement.

Klaviyo

Tool

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Loyaltylion

Tool

Loyaltylion

E-commerce loyalty program to enhance customer retention.

Webflow

Tool

Webflow

Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.

Zapier

Tool

Zapier

Streamline repetitive tasks and processes by connecting various apps and tools seamlessly with Zapier, saving time for growth marketers.

Trello

Tool

Trello

Simplify task organisation and campaign management with Trello, enhancing productivity for marketers on the go.

Typeform

Tool

Typeform

Gather valuable insights and feedback from your audience with engaging surveys and forms created using Typeform.

Todoist

Tool

Todoist

Stay on top of to-do lists and projects with ease using Todoist, a simple yet effective task management tool for marketers.

Toggl

Tool

Toggl

Analyse productivity and optimise work routines with Toggl, tracking time spent on tasks and projects as a growth marketer.

Things

Tool

Things

Organise and prioritise tasks effectively with Things, enhancing your daily productivity and growth-focused activities.

Simplicate

Tool

Simplicate

Streamline project management and resource planning with Simplicate, optimising your marketing team's efficiency.

Process Street

Tool

Process Street

Ensure consistent process management and documentation with Process Street, optimising marketing workflows effortlessly.

Shopify

Tool

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Pipedrive

Tool

Pipedrive

Manage leads and track sales opportunities effectively with Pipedrive, the CRM platform tailored for marketers.

Pipedream

Tool

Pipedream

Automate workflows and integrations seamlessly with Pipedream, connecting various tools to streamline marketing operations.

Notion

Tool

Notion

Organise, plan, and document strategies and projects effectively with Notion, your collaborative workspace for marketing.

Mailchimp

Tool

Mailchimp

Simplify email campaigns and audience segmentation with Mailchimp, a powerful tool for effective email marketing.

Monday

Tool

Monday

Plan, track, and manage projects efficiently with Monday, the versatile work operating system for marketing teams.

Loom

Tool

Loom

Create engaging video content effortlessly with Loom, enhancing communication and engagement with your audience.

Leadinfo

Tool

Leadinfo

Target and convert leads effectively with Leadinfo, gaining insights into website visitors to fuel your marketing strategies.

Lemlist

Tool

Lemlist

Simplify cold email outreach and build connections with Lemlist, driving conversions and growth in your marketing efforts.

Lastpass

Tool

Lastpass

Securely manage passwords and access accounts effortlessly with LastPass, ensuring smooth and secure marketing operations.

HubSpot

Tool

HubSpot

Streamline lead generation, nurturing, and analytics with HubSpot's all-in-one marketing platform, driving effective campaigns.

Inbox When Ready

Tool

Inbox When Ready

Take control of email distractions and improve focus with Inbox When Ready, boosting productivity in marketing activities.

HotJar

Tool

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Google Tasks

Tool

Google Tasks

Keep your to-do list in check and stay organised with Google Tasks, enhancing your daily productivity as a marketer.

Gorgias

Tool

Gorgias

E-commerce customer support platform integrating various communication channels.

Google Workspace

Tool

Google Workspace

Enhance collaboration, communication, and document sharing within your marketing team using Google Workspace.

Google Sheets

Tool

Google Sheets

Analyse data and collaborate effectively with Google Sheets, an essential tool for marketers working with reports.

Google Calendar

Tool

Google Calendar

Stay organised and meet deadlines effortlessly with Google Calendar, simplifying scheduling for busy marketers.

Google Analytics

Tool

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

ChatGPT

Tool

ChatGPT

Gain valuable insights and assistance in decision-making and content creation with ChatGPT, your digital marketing assistant.

Freedom

Tool

Freedom

Boost productivity by eliminating distractions with Freedom, allowing you to focus on growth strategies and tasks.

Databox

Tool

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Clickup

Tool

Clickup

Collaborate efficiently and execute campaigns seamlessly with ClickUp, improving productivity for marketing teams.

ActiveCampaign

Tool

ActiveCampaign

Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.

Airtable

Tool

Airtable

Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.

Canva

Tool

Canva

Create visually stunning content and graphics effortlessly with Canva, enhancing the impact of your marketing materials.

Asana

Tool

Asana

Elevate your campaign planning and execution with Asana, streamlining project management for marketing teams.

Calendly

Tool

Calendly

Simplify scheduling and enhance client interactions using Calendly, and easily build marketing automations on top of meetings.

Autopilot

Tool

Autopilot

Automate your marketing workflows and engage with leads effectively with Autopilot, saving time and boosting conversions.

Books

Books for marketeers

Work The System

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Traction

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

The One Thing

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Scaling Up

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Rework

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Pyramid Principle

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Principles

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

David H. Maister

Managing The Professional Service Firm

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Lean Startup

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Lean Analytics

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Good Strategy Bad Strategy

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Getting Things Done

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Essentialism

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Digital Minimalism

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Deep Work

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Company of One

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Checklist Manifesto

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Building a Second Brain

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Atomic Habits

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

80/20 Principle

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Tim Ferriss

4 Hour work week

The Solid Growth Programme uniquely blends comprehensive online training with practical, interactive workshops, ensuring your team not only learns but applies crucial growth strategies directly to your business.

Concepts

Concepts explained

Traffic in the Goal Tree

Personal Productivity

Search Engine Advertising (SEA)

Traffic in the Goal Tree

Personal Productivity

Viral Marketing

Create content that is compelling enough to be shared widely, quickly escalating brand exposure.

Conversion in the Goal Tree

Personal Productivity

User Experience (UX)

Design your product to provide a seamless and satisfying experience for users.

Traffic in the Goal Tree

Personal Productivity

Traction (Marketing Channels)

Identify and utilise the channels that most effectively acquire customers.

Introduction to the Goal Tree

Personal Productivity

T-shape Marketer

Develop a breadth of knowledge in various marketing disciplines and depth in one or two.

Conversion in the Goal Tree

Personal Productivity

MQL

Identify leads that are more likely to become customers based on their engagement level.

Traffic in the Goal Tree

Personal Productivity

SQL

Harness the power of structured query language to manage and manipulate your databases efficiently.

Conversion in the Goal Tree

Personal Productivity

TOFU (Top of the Funnel)

Attract a broad audience to your brand through wide-reaching marketing strategies.

Traffic in the Goal Tree

Personal Productivity

Search Engine Optimisation (SEO)

Optimise your online content so that search engines show it as a top result.

Understanding Retention

Personal Productivity

Retention

Implement strategies to keep your current customers engaged and loyal to your brand.

Understanding Retention

Personal Productivity

Sales Funnel

Visualise the process of turning leads into customers to refine sales strategies.

Traffic in the Goal Tree

Personal Productivity

Retargeting

Re-engage users who have shown interest in your product but have not yet converted.

User Interviews

Personal Productivity

Research (Qualitative & Quantitative)

Combine data types to gain comprehensive insights into market trends and consumer behaviour.

Understanding Retention

Personal Productivity

Product-market fit

Achieve the ideal symbiosis where your product satisfies a strong market demand.

Calculating Lifetime Value

Personal Productivity

OMTM (One Metric That Matters)

Focus on the single most important metric that aligns with your growth goals.

Conversion in the Goal Tree

Personal Productivity

MOFU (Middle of the Funnel)

Engage and nurture leads who are considering your product or service.

Tool Stack Essentials

Personal Productivity

Marketing Automation

Use software to automate your marketing activities and streamline customer interactions.

Calculating Lifetime Value

Personal Productivity

Lifetime Value (LTV)

Predict the net profit attributed to the entire future relationship with a customer.

Traffic in the Goal Tree

Personal Productivity

Lead Magnet

Offer valuable information or service to potential customers in exchange for contact information.

Traffic in the Goal Tree

Personal Productivity

Inbound Marketing

Attract customers through relevant content and adding value at every stage in their journey.

Traffic in the Goal Tree

Personal Productivity

Lead

Identify potential customers who have shown interest in your product or service.

Introduction to the Goal Tree

Personal Productivity

Landing Page

Optimise this crucial page to convert a higher percentage of visitors into leads or customers.

Heat maps & recordings

Personal Productivity

Heatmap

Visualise user behaviour on your website to optimise for better engagement and conversion.

Traffic in the Goal Tree

Personal Productivity

Guest post

Contribute content to other websites to tap into new audiences and build domain authority.

Introduction to the Goal Tree

Personal Productivity

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Introduction to the Goal Tree

Personal Productivity

Growth Hacking

Employ creative, cost-effective strategies to acquire and retain customers rapidly.

Conversion in the Goal Tree

Personal Productivity

Customer Acquisition Costs (CAC)

Evaluate the expense involved in acquiring a new customer to optimise marketing spend.

Hypothesis forming

Personal Productivity

Call-to-Action (CTA)

Create impactful prompts that incite your audience to move further down the funnel.

Traffic in the Goal Tree

Personal Productivity

Copywriting

Craft compelling copy that persuades your audience to take specific actions.

Exploring Churn

Personal Productivity

Churn

Analyse and reduce the rate at which customers stop using your service or product.

Conversion in the Goal Tree

Personal Productivity

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Traffic in the Goal Tree

Personal Productivity

Content Marketing

Develop and share valuable content to attract and retain a clearly defined audience.

Introduction to the Goal Tree

Personal Productivity

Beach Head Market

Identify and capture a focused market segment to establish a stronghold and expand.

Conversion in the Goal Tree

Personal Productivity

BOFU (Bottom of the Funnel)

Learn to convert prospects at the final decision-making stage into customers.

Traffic in the Goal Tree

Personal Productivity

Backlinks

Build a network of external links to enhance your site’s authority and search ranking.

Traffic in the Goal Tree

Personal Productivity

Affiliate Marketing

Explore leveraging partnerships to promote your offerings and boost revenue.

Introduction to the Goal Tree

Personal Productivity

Aha Moment

Understand the pivotal experience that turns users into ardent advocates of your product.

Introduction to the Goal Tree

Personal Productivity

Activation

Learn to convert an interested party into an active user through effective engagement strategies.

How to set up an A/B test

Personal Productivity

A/B testing

Gauge the performance of two variants in your campaign to optimise user response.

Traffic in the Goal Tree

Personal Productivity

UTMs

Track the effectiveness of online marketing campaigns using UTM parameters in URLs.

Project Management Essentials

Personal Productivity

Utilisation Rate

Measure the efficiency of resource usage to optimise operational performance.

Tool Stack Essentials

Personal Productivity

Two-factor authentication

Enhance account security by requiring two forms of identification upon login.

Time Management

Personal Productivity

Focus Blocks

Designate uninterrupted time slots for deep work to boost efficiency and output.

Communication Protocols

Personal Productivity

Stakeholder Management

Strategically manage the relationship with those invested in your project’s success.

Tool Stack Essentials

Personal Productivity

Standard Operating Procedure (SOP)

Establish a set of step-by-step instructions to achieve efficiency in operations.

Time Management

Personal Productivity

Fire Break

Implement strategic pauses in your workflow to reassess priorities and prevent burnout.

Project Management Essentials

Personal Productivity

Scope creep

Invest in paid advertising to secure prominent placement in search engine results.

Project Management Essentials

Personal Productivity

Sprint

Implement short, time-boxed periods to complete work and review progress in agile frameworks.

Project Management Essentials

Personal Productivity

SMART Goals

Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

Project Management Essentials

Personal Productivity

Roadmap

Outline a strategic plan that defines a path to achieving long-term goals and objectives.

Introduction to the Goal Tree

Personal Productivity

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Time Management

Personal Productivity

Pomodoro Technique

Break work into intervals, traditionally 25 minutes in length, to improve mental agility.

Tool Stack Essentials

Personal Productivity

Prompting

Utilise cues to trigger specific behaviours, aiding in habit formation and customer retention.

Issues Tracker

Personal Productivity

Issues Tracker

Cultivate a mindset that thrives on challenge and sees failure as a springboard for growth.

Time Management

Personal Productivity

Eisenhower Matrix

Prioritise tasks by urgency and importance to maximise productivity.

Email Management

Personal Productivity

Gmail Filters

Master email management by setting up filters to automatically organise your inbox.

Focus & Distraction

Personal Productivity

Cybersecurity

Protect your digital assets by implementing robust security protocols and systems.

Project Management Essentials

Personal Productivity

Backlog

Organise your pending tasks effectively to streamline prioritisation and execution.

Time Management

Personal Productivity

Buffer Time

Integrate intentional breaks between tasks to enhance focus and prevent burnout.

Project Management Essentials

Personal Productivity

Agile

Discover how to enhance project management with iterative, adaptable planning and execution.

Tool Stack Essentials

Personal Productivity

Chrome Extensions

Utilise browser extensions to augment your online efficiency and workflow.

Focus & Distraction

Personal Productivity

Braindump

Use this technique to clear mental clutter and gain pristine clarity of thought.

Time Management

Personal Productivity

Async Work

Master the art of asynchronous work to boost productivity across different time zones.