Understand the concept of lifetime value and its importance for e-commerce success.
Learn the formulas for calculating LTV and identify the inputs needed for accurate calculations.
Explore the relationship between retention, churn, and LTV.
Focus on the single most important metric that aligns with your growth goals.
Most important about
OMTM (One Metric That Matters)
Focuses on a single key metric that best reflects the core value that your product or service delivers to customers.
Helps in aligning team efforts and resources towards improving that metric.
Changes as the business grows and different challenges become more pressing.
Imagine you're on a treasure hunt, and among the many clues, there's one that's the most crucial to finding the treasure. In the world of startups and growth, the OMTM is a bit like that vital clue. It's the single most important metric that a company should focus on at a particular stage of its growth or during a specific initiative. It's about cutting through the noise and concentrating all efforts on one metric that truly matters at that moment.
In the fast-paced startup environment, resources (time, money, manpower) are often limited. OMTM helps in:
OMTM is all about laser-focused growth. It's the guiding star that directs all efforts towards a singular goal, ensuring that everyone is on the same page and moving in the same direction. By identifying and rallying around the One Metric That Matters, companies can navigate the complex startup journey with clarity and purpose.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.