Retargeting

What is Retargeting?

You know those times when you've browsed a pair of shoes online, and then, like magic, ads for those shoes seem to follow you around on other websites? That's retargeting in action. It's a digital marketing strategy where you target ads specifically to people who've previously visited your website or interacted with your brand online, but didn't make a purchase or take a desired action.

Why is Retargeting Important?

Let's face it, not everyone who visits your website is going to make a purchase or sign up on their first visit. Retargeting acts as a gentle nudge, reminding them of what they were interested in and encouraging them to come back. It's a way to stay top-of-mind and increase the chances of converting a potential customer.

How Do I Use Retargeting?

Begin by placing a small piece of code (often called a pixel) on your website. This pixel tracks visitors and allows you to display targeted ads to them as they browse other sites or social media platforms. You can customise your retargeting campaigns based on specific behaviours, like which pages they visited or how long they stayed, ensuring your ads are as relevant as possible.

In a Nutshell...

Retargeting is like having a friendly shop assistant who gently reminds a window shopper of the lovely item they were admiring earlier. It's a strategic way to re-engage potential customers, making sure your brand stays in their thoughts and increasing the likelihood of them returning to complete a purchase.