Understand the importance and objectives of user interviews in gathering qualitative data.
Learn how to design and conduct effective user interviews.
Analyse and interpret interview data to extract meaningful insights.
Combine data types to gain comprehensive insights into market trends and consumer behaviour.
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Research (Qualitative & Quantitative)
Qualitative research explores attitudes, behaviors, and experiences through methods like interviews or focus groups.
Quantitative research quantifies data and generalises results from a larger sample population.
Both types are crucial for gaining comprehensive insights into market trends, customer needs, and product feedback.
Imagine you're trying to understand why people love a particular brand of chocolate. You could ask them directly about their feelings (qualitative) or you could gather data on how many chocolates are sold in comparison to others (quantitative). In essence, research is about gathering information, and it often falls into two main categories: qualitative (focused on understanding emotions, behaviours, and motivations) and quantitative (focused on gathering numerical data and statistics).
Both types of research offer unique insights:
Research is like a compass for businesses. Whether you're diving deep into personal experiences or swimming in a sea of numbers, it points you in the right direction. By blending both qualitative and quantitative methods, businesses can gain a holistic understanding of their market, customers, and potential opportunities.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.