Learn the basics of using heat maps and session recordings to understand user behaviour.
Understand how to set up, interpret, and draw conclusions from heat maps and recordings.
Best practices for integrating findings into UX/UI improvements and content strategies.
Most important about
Heatmap
Visual tool representing data where individual values are represented as colours.
Used to understand how users interact with a website, such as where they click, scroll, and spend time.
Helps in identifying usability issues and improving site design for better user experience.
Picture a map or a webpage sprinkled with different shades of colour, ranging from cool blues to fiery reds. These colours represent varying degrees of activity or values. That's a heatmap for you. In the digital realm, a heatmap is a visual representation of data where individual values are represented as colours. The warmer the colour (like red or orange), the higher the value or activity, and the cooler the colour (like blue or green), the lower.
Heatmaps provide an intuitive way to quickly understand complex data sets. For websites, they can show where users most frequently click, move, or scroll, giving insights into user behaviour and preferences. This can be invaluable for improving website design, content placement, and user experience.
A heatmap is like a visual storyteller, turning complex data into an easily digestible, colourful display. It offers a quick way to spot trends, understand user behaviour, and make data-driven decisions. Whether you're refining a website or analysing data, heatmaps provide clarity at a glance.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.