Tools
Books
Concepts
Challenges

Customer insights

Heat maps & recordings

Grasp the power of heat maps and session recordings to visually understand how users interact with your website. Identify hotspots, navigational challenges, and areas of disinterest to optimise the user experience.

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Heat maps & recordings

Heat maps & recordings

Tools

HotJar
Customer insights

Tool

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Heat maps & recordings

Books

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Heat maps & recordings

Concepts

Customer insights

Heatmap

Visualise user behaviour on your website to optimise for better engagement and conversion.

Goal Tree

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Customer insights

Research (Qualitative & Quantitative)

Combine data types to gain comprehensive insights into market trends and consumer behaviour.

Challenges

This module will solve the following challenges

If you recognise these issues, keep reading and check out the full program.

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