Tools
Books
Concepts
Challenges

Experimentation

Hypothesis forming

Learn to create powerful, data-driven hypotheses to guide your A/B tests. Master the art of pinpointing improvement areas and setting the stage for meaningful experiments that directly address your e-commerce challenges.

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Hypothesis forming

Hypothesis forming

Tools

VWO
Experimentation

Tool

VWO

Conversion optimisation tool for A/B testing and website improvement.

Hypothesis forming

Books

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Hypothesis forming

Concepts

Experimentation

A/B testing

Gauge the performance of two variants in your campaign to optimise user response.

Challenges

This module will solve the following challenges

If you recognise these issues, keep reading and check out the full program.

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